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Mercedes-Benz, a renowned luxury vehicle manufacturer and division of the German conglomerate Daimler AG, has its headquarters situated in Stuttgart, Baden-Württemberg. Its inception dates back to 1926 under the umbrella of Daimler-Benz, although its roots can be traced to the pioneering works of Daimler-Motoren-Gesellschaft's 1901 Mercedes and Karl Benz's groundbreaking 1886 Benz Patent-Motorwagen, recognized as the first gasoline-powered automobile. The brand's ethos is encapsulated in its slogan "the best or nothing," and it experienced significant growth in 2014, with a remarkable 18% surge in sales.

Mercedes-Benz boasts a comprehensive lineup ranging from passenger cars to light and heavy commercial vehicles, with manufacturing operations spanning across several countries globally. Additionally, the Smart marque, specializing in city cars, is also under the purview of Daimler AG. Operating within the Mercedes-Benz Cars division, the company oversees the production of both Mercedes-Benz and Smart vehicles.